alla bär kläder från den kommande kollektionenYesterday night, the creative director of Balmain, Olivier Rousteing, took the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces of the collection.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it", says Olivier Rousteing.
Under the creative directorship of young Olivier Rousteing, Balmain – the epitome of French luxury – has grown into a global pop culture phenomenon.
Still,
Olivier Rousteing has always remained true to the brand’s DNA and its
couture legacy. Balmain is all about energy; fun, amusement and
freedom, as well as unique craftsmanship. All powered by a showbiz
flair – highlighting the brand’s pop charm through the H&M
collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.
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