“I am deeply honored to embark on this new role for a brand and house that I have such great admiration and respect for." said Alexander Wang.
Commenting on the development, François-Henri Pinault, chairman and chief executive officer of PPR, described Balenciaga as an “extraordinary fashion house with inexhaustible potential and a priceless heritage."
“Alexander Wang will use his creativity and his own research to reinterpret and immortalize the distinctive, modern and extremely innovative style imposed by Cristóbal Balenciaga,” Pinault added.
The 28-year-old is expected to immediately begin work on Balenciaga’s fall-winter 2013 women’s collection, although Guichot told WWD the format in which it might be unveiled during Paris Fashion Week, scheduled for Feb. 26 to March 3, has yet to be decided.
“I don’t want to put him under unnecessary pressure, so we will have to figure how we want to present. We will figure out together the pace of next year,” Guichot said, noting that the pre-fall women’s collection is already finished and the fall-winter men’s collection also nearing completion. “It’s an important transition for the brand.”
The super popular Balenciaga bag
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