Beyoncé for H&M
Beyoncé is the new face for H&M's summer collection. The photos and the commercial was shot on Bahamas and the clothes are inspired by Beyoncé's own style. “I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé. Beyoncé has worked with the in-house design team at H&M to create the perfect pieces for the heat of summer. Included in the collection are also garments – among them a tie-dye bikini – 25 per cent of sales of which will be donated to H&M for Water. H&M’s initiative with WaterAid has so far raised £2,650,000 since 2002. The campaign images were shot in Nassau, Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin , while the comme...